<p class="wp-block-paragraph"><em>by: Florence Joy dela Cruz, Senior PR Associate</em></p>



<p class="wp-block-paragraph"><a href="https://old.teamasia.com/public-relations/" target="_blank" rel="noreferrer noopener">Public relations</a> can be a tiring job. Creating PR plans, scheduling media interviews, and making sure the brands we handle enjoy a good reputation can take its toll, but it can be extremely rewarding. PR is basically storytelling, and I enjoy creating wonderful stories and experiences for our brands. One of the brands I handle is Google, and one of the things I look forward to is YouTube FanFest!</p>



<p class="wp-block-paragraph">The ;<a href="https://www.youtubefanfest.com/" target="_blank" rel="noreferrer noopener">YouTube FanFest</a>, or YTFF, is a live event featuring international and local YouTube creators. The event aims to create opportunities for YT creators, fans, and the media to find new ways to connect with their audiences. It began last year when a tweet #BringYouTubersToManila trended worldwide, and now it’s back for its second year!</p>



<p class="wp-block-paragraph">I was nervous at first to meet these internet sensations, but after handling them last year, it became easier this year. We went to interviews with them and got to know them on a personal level. We also became friends with their managers. Well, sort of! My personal favorite is the a cappella group The <a href="https://www.thefilharmonic.com/aboutus/" target="_blank" rel="noreferrer noopener">Filharmonic</a>, who I watched at <em>The Sing-off</em>, a singing competition featuring a cappella groups. I was so starstruck that I was lost for words when I met them for the first time. We even taught them Filipino words!</p>



<p class="wp-block-paragraph">Fans were also excited to meet them. They got to interact with the YouTube creators at the YTFF Meet and Greet, where many fans came out crying because they met their idols. To top if off, the YTFF Night was pure entertainment. Seeing these creators perform on stage felt like we were stage parents waiting for our kids to come out and perform! It was a great honor to see everyone having fun by watching their favorite creators on stage.</p>



<p class="wp-block-paragraph">Doing the PR for one of Google’s biggest events is tiring. Imagine waking up as early as 1am and staying up late to take care of international YouTube creators for several days in a row. But it was all worth it. Most importantly, I am doing what I love: telling the world about my brand.</p>



<p class="wp-block-paragraph">Check out some of our behind-the-scenes photos below:</p>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/1-768x768.jpg" alt="No rest for the weary. Team call time is at 1am, but we’re still looking fresh. #TeamNoSleep #AirportWelcome" class="wp-image-29984"/><figcaption class="wp-element-caption"><strong>No rest for the weary</strong>. Team call time is at 1am, but we’re still looking fresh. #TeamNoSleep #AirportWelcome</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/2-768x768.jpg" alt="Sneaky fangirl. Day 1 of media interviews and I’m trying to get them all for a phoro. Look! Niko’s smiling!" class="wp-image-29985"/><figcaption class="wp-element-caption"><strong>Sneaky fangirl.</strong> ;Day 1 of media interviews and I’m trying to get them all for a phoro. Look! Niko’s smiling!</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/3-576x768.jpg" alt="One down, two more to go! The first of three interviews scheduled for the day. Bring it on! #Day2ofMediaInterviews" class="wp-image-29986"/><figcaption class="wp-element-caption"><strong>One down, two more to go!</strong> ;The first of three interviews scheduled for the day. Bring it on! #Day2ofMediaInterviews</figcaption></figure>



<figure class="wp-block-image size-full"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/4.jpg" alt="Lucy shot! Our last chance to get a group picture with the boys. Look at Kuya Mike, the bodyguard, smiling at the back!" class="wp-image-29987"/><figcaption class="wp-element-caption"><strong>Lucy shot!</strong> ;Our last chance to get a group picture with the boys. Look at Kuya Mike, the bodyguard, smiling at the back!</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/5-1366x768.jpg" alt="Downtime with these three. While waiting for the next interview, the team had a chance to rest for a while at Nobu Hotel. Fancy!" class="wp-image-29988"/><figcaption class="wp-element-caption"><strong>Downtime with these three.</strong> ;While waiting for the next interview, the team had a chance to rest for a while at Nobu Hotel. Fancy!</figcaption></figure>



<figure class="wp-block-image size-full"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/6.jpg" alt="Ibang level na sila! Here are Vince and Steph posting for a photo with Gab Valenciano and Tanner Patrick after their Rappler interview. (Photo courtesy of Rappler.com)" class="wp-image-29989"/><figcaption class="wp-element-caption"><strong>Ibang level na sila!</strong> ;Here are Vince and Steph posting for a photo with Gab Valenciano and Tanner Patrick after their Rappler interview. ;<em>(Photo courtesy of Rappler.com)</em></figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/7-576x768.jpg" alt="Lucky Shor Number 2! Mikey, Alex, and Wengie are just some of the YouTube creators we got to know during the YTFF. They’re really fun to be with!" class="wp-image-29990"/><figcaption class="wp-element-caption"><strong>Lucky Shor Number 2!</strong> ;Mikey, Alex, and Wengie are just some of the YouTube creators we got to know during the YTFF. They’re really fun to be with!</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/8-768x768.jpg" alt="It’s not over yet! The day’s not over yet as we had to go to and check out the venue." class="wp-image-29991"/><figcaption class="wp-element-caption"><strong>It’s not over yet!</strong> ;The day’s not over yet as we had to go to and check out the venue.</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/9-576x768.jpg" alt="A selfie a day takes the bad vibes away. Nobody can tell that we haven’t got enough sleep. Look at us! All smiles and ready for this day’s battle! #BringItOn" class="wp-image-29992"/><figcaption class="wp-element-caption"><strong>A selfie a day takes the bad vibes away.</strong> ;Nobody can tell that we haven’t got enough sleep. Look at us! All smiles and ready for this day’s battle! #BringItOn</figcaption></figure>



<figure class="wp-block-image size-full"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/10.jpg" alt="Registration tradition. I take photos of the media registration table before the event starts every time. It’s me saying “Hello! Bukas na po ang ‘tindahan’.”" class="wp-image-29993"/><figcaption class="wp-element-caption"><strong>Registration tradition.</strong> ;I take photos of the media registration table before the event starts every time. It’s me saying<em> ;“Hello! Bukas na po ang ‘tindahan’.”</em></figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/11-1366x768.jpg" alt="Image 11" class="wp-image-29994"/></figure>



<figure class="wp-block-image size-full"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/12.jpg" alt="Husshhhh! Press conference is ongoing! We’re a bit jampacked today. It it just me or everyone’s really excited to ask questions?" class="wp-image-29995"/><figcaption class="wp-element-caption"><strong>Husshhhh! Press conference is ongoing!</strong> ;We’re a bit jampacked today. It it just me or everyone’s really excited to ask questions?</figcaption></figure>



<figure class="wp-block-image size-full"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/13.jpg" alt="Side by side interviews with the creators. The Filharmonice boys with Tanner Patrick during the excluisive interview with the Philippine Star anf Gist magazine. Other exclusive interviews were with Wengie with Wengie with Cosmo.ph, Tyler Ward and Alex Wassabi with BusinessWorld but they are in different rooms." class="wp-image-29996"/><figcaption class="wp-element-caption"><strong>Side by side interviews with the creators.</strong> ;The Filharmonice boys with Tanner Patrick during the excluisive interview with the Philippine Star anf Gist magazine. Other exclusive interviews were with Wengie with Wengie with Cosmo.ph, Tyler Ward and  ;Alex Wassabi with BusinessWorld but they are in different rooms.</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/14-576x768.jpg" alt="A girl should never forget her birthday. And oh, yeah. It was my birthday two weeks ago. I almost forgot about it!" class="wp-image-29997"/><figcaption class="wp-element-caption"><strong>A girl should never forget her birthday.</strong> ;And oh, yeah. It was my birthday two weeks ago. I almost forgot about it!</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/15-576x768.jpg" alt="Post presscon group picture. Yay! Press conference is done! One down!" class="wp-image-29998"/><figcaption class="wp-element-caption"><strong>Post presscon group picture.</strong> ;Yay! Press conference is done! One down!</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/16-432x768.jpg" alt="Sneakers=Lifesaver During events, sneakers are my most reliable friends. They are comfortable and easy to wear. I can run around the whole day with these bffs on!" class="wp-image-29999"/><figcaption class="wp-element-caption"><strong>Sneakers=Lifesaver</strong> ;During events, sneakers are my most reliable friends. They are comfortable and easy to wear. I can run around the whole day with these bffs on!</figcaption></figure>



<figure class="wp-block-image size-full"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/17.jpg" alt="Off to the next venue! Nobu Hotel to the World Trade Center? Easy peasy!" class="wp-image-30000"/><figcaption class="wp-element-caption"><strong>Off to the next venue!</strong> ;Nobu Hotel to the World Trade Center? Easy peasy!</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/18-576x768.jpg" alt="Awww. Dog. While the fans are doing Meet and Greet with YouTube creators, here I am petting this adorable Labrador. Look at that face. Isn’t he cute?" class="wp-image-30001"/><figcaption class="wp-element-caption"><strong>Awww. Dog.</strong> ;While the fans are doing Meet and Greet with YouTube creators, here I am petting this adorable Labrador. Look at that face. Isn’t he cute?</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/19-1366x768.jpg" alt="#YTFFManila2016 And the show starts in 5, 4, 3, 2, 1!" class="wp-image-30002"/><figcaption class="wp-element-caption"><strong>#YTFFManila2016</strong> ;And the show starts in 5, 4, 3, 2, 1!</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/20-576x768.jpg" alt="Always ‘selfie’ ready! In between breaks, the team never forgets to smile when there’s a camera in front." class="wp-image-30003"/><figcaption class="wp-element-caption"><strong>Always ‘selfie’ ready!</strong> ;In between breaks, the team never forgets to smile when there’s a camera in front.</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/21-1366x768.jpg" alt="PR + Media Represent! My good friend (and schoolmate… and PR ‘Major-mate’), Vberni, is in awe of YTFF. It’s his first time and he’s looking forward to the next ones!" class="wp-image-30004"/><figcaption class="wp-element-caption"><strong>PR + Media Represent!</strong> ;My good friend (and schoolmate… and PR ‘Major-mate’), Vberni, is in awe of YTFF. It’s his first time and he’s looking forward to the next ones!</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/22-768x768.jpg" alt="Fan mode ON! Connor Franta walks in and we’re like “WAAAAAAAAAAAH!”" class="wp-image-30005"/><figcaption class="wp-element-caption"><strong>Fan mode ON!</strong> ;Connor Franta walks in and we’re like “WAAAAAAAAAAAH!”</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/23-768x768.jpg" alt="It’s a wrap! What a show! That, my friends, is YouTube Fanfest!" class="wp-image-30006"/><figcaption class="wp-element-caption"><strong>It’s a wrap!</strong> ;What a show! That, my friends, is YouTube Fanfest!</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/24-576x768.jpg" alt="Post event debriefing. Cramped in a little room labeled “Secretariat”, we’re still in high spirits after the event." class="wp-image-30007"/><figcaption class="wp-element-caption"><strong>Post event debriefing.</strong> ;Cramped in a little room labeled “Secretariat”, we’re still in high spirits after the event.</figcaption></figure>



<figure class="wp-block-image size-large"><img src="https://old.teamasia.com/wp-content/uploads/2024/02/25-1024x768.jpg" alt="YTFF Ninjas. Running back and forth WTC is no joke but we don’t look tired at all! Cheers to another successful event! See you at the Next FanFest!" class="wp-image-30008"/><figcaption class="wp-element-caption"><strong>YTFF Ninjas.</strong> ;Running back and forth WTC is no joke but we don’t look tired at all! Cheers to another successful event! See you at the Next FanFest!</figcaption></figure>

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