Categories: Client News

Crocs and Collezione C2 Team up to Launch My Pilipinas Crocband

<p class&equals;"p&lowbar;italic">A Unique Style for Every Filipino to Join the Band&excl;<&sol;p>&NewLine;<p>&lpar;Manila&comma; Philippines&rpar; Two of the biggest footwear and apparel names in the country&comma; Crocs and Collezione C2&comma; have teamed up to offer an unparalleled and unique design both distinctly Pinoy&comma; and distinctly Crocs&period;<&excl;--more--><&sol;p>&NewLine;<p>My Pilipinas Crocband debuts this October as part of the Fall&sol;Holiday 2010 Collection&comma; a pair sure to make Filipinos loud and proud of their nation&period;<&sol;p>&NewLine;<p>Designed by acclaimed fashion designer&comma; Rhett Eala&comma; the limited edition My Pilipinas Crocband is designed to intensify national pride in each Filipino&comma; with a dash of fun and loaded with functionality&period;<&sol;p>&NewLine;<p>The grand launch showcased key pieces from the Collezione-C2&&num;8217&semi;s Holiday 2010 line&comma; and the latest footwear from Crocs Fall&sol;Holiday collection&comma; featuring My Pilipinas Crocband&period;<&sol;p>&NewLine;<p>&&num;8220&semi;It&&num;8217&semi;s an important collaboration in terms of carrying the &OpenCurlyQuote;fashionalism&&num;8217&semi; movement forward&comma;&&num;8221&semi; said Rhett Eala&comma; Collezione-C2 creative director and the man behind the &OpenCurlyQuote;Map&&num;8217&semi; shirts that influenced the resurgence of Pinoy pride&period; &&num;8220&semi;We are happy that a global brand like Crocs saw it fit to team up with our label to create an innovative product that speaks so distinctively of our country&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Inspired by Pinoys&&num;8217&semi; strong patriotism&comma; community spirit&comma; and fun-loving nature&comma; My Pilipinas Crocband best exemplifies these traits in a uniquely Filipino pair&period;<&sol;p>&NewLine;<p>According to Collezione-C2 managing director Joey Qua&comma; the My Pilipinas Crocband is the result of a strategic partnership between like-minded brands&period; &&num;8220&semi;The shoe is in line with Collezione-C2&&num;8217&semi;s objective of creating globally relevant products that merge art&comma; fashion&comma; and nationalism&period; This collaboration with Crocs hits that mark and provides another opportunity to show what we Filipinos have to offer&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Franco Limjuco&comma; VP of All Condition Gear Philippines Inc&period;&comma; explains the birth of this new phenomenal model&comma; &&num;8220&semi;What the Filipino market needs&comma; in terms of footwear&comma; is an essential aspect of our job&period; Feeling good starts in practicality&comma; simplicity&comma; and more importantly comfort&comma; and this is what Crocs provides&period; This year&comma; we offer a new design which is uniquely Filipino&comma; as we give more reasons to parade our national pride to the world&period;&&num;8221&semi;<&sol;p>&NewLine;<p>The My Pilipinas Crocband embodies Crocs&&num;8217&semi; mission to spread the Crocs&&num;8217&semi; Feel Good Revolution&period; Beyond these bright-colored shoes&comma; people see Crocs as their daily partner in different occasions&comma; a vivid expression of one&&num;8217&semi;s style and personality&period;<&sol;p>&NewLine;<p><b>About Crocs&comma; Inc&period;<&sol;b><br &sol;>&NewLine;A world leader in innovative casual footwear for men&comma; women and children&comma; Crocs&comma; Inc&period; &lpar;NASDAQ&colon; CROX&rpar;&comma; offers several distinct shoe collections with more than 120 styles to suit every lifestyle&period; As lighthearted as they are lightweight&comma; Crocs™ footwear provides profound comfort and support for any occasion and every season&period; All Crocs™ branded shoes feature Croslite™ material&comma; a proprietary&comma; revolutionary technology that produces soft&comma; non-marking&comma; and odor-resistant shoes that conform to your feet&period;<&sol;p>&NewLine;<p>Crocs™ products are sold in 125 countries&period; Every day&comma; millions of Crocs™ shoe lovers around the world enjoy the exceptional form&comma; function&comma; versatility and feel-good qualities of these shoes while at work&comma; school and play&period;<&sol;p>&NewLine;<p>Visit your local authorized Crocs retailer or find Crocs on the Web for additional information&period;<&sol;p>&NewLine;<p><b>About Croslite™ Technology<&sol;b><br &sol;>&NewLine;Often mistaken for rubber or plastic&comma; Croslite™ technology is the foam-like material found in every pair of Crocs™ footwear&period; Croslite™ material is a unique technology made from proprietary closed cell-resin that creates soft&comma; lightweight&comma; non-marking and odor-resistant shoes&period; Many Crocs™ shoe styles have been certified by the U&period;S&period; Ergonomics&period; Research shows Croslite™ technology helps to reduce peak pressure on the feet and muscular fatigue while standing and walking&comma; as well as offers relief to the musculoskeletal system to improve posture&period;<&sol;p>&NewLine;

J Darell Sapin

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