Categories: Client News

Major Australian Insurer Maintains Top Rank in Brand Rankings

<p>Manila&comma; Philippines — <a href&equals;"http&colon;&sol;&sol;www&period;group&period;qbe&period;com&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">QBE Insurance Group<&sol;a> remains as Australia’s top ranked insurance brand according to Brand Finance&comma; a brand valuation consultancy that releases the list of Australia’s 100 most valuable brands annually&period;<&sol;p>&NewLine;<p>QBE captured the 14th spot with a brand value of US&dollar;1&comma;611 million from last year’s US&dollar;1&comma;662 million&period; Although it slipped two spots from its position in 2013&comma; QBE remained to be ahead among Australia’s major insurance players—Wesfarmers at 16th place&comma; Insurance Australia Group at 71th spot&comma; and Wesfarmers’ subsidiary WFI at the 91st slot&period;<&excl;--more--><&sol;p>&NewLine;<p>Brand Finance measures the brand value of companies by assessing factors including customers’ emotional connections&comma; financial performance and forecast results&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;We are privileged to be part of QBE’s global division efforts&period; As a division of QBE Insurance Group&comma; we ensure that the company’s established brand value is maintained in our Philippine operations by giving quality customer service and a speedy and efficient processing of transactions of our global customers&comma;” said Karen Batungbacal&comma; Executive General Manager of QBE GSSC&period; &OpenCurlyDoubleQuote;The need for global support is significantly growing&period; From our establishment in Manila in 2013 to our expansion in Cebu this year&comma; QBE GSSC aims to employ over 1&comma;000 more staff this year&period;”<&sol;p>&NewLine;<p>In 2013&comma; QBE ranked 411th in Forbes 2000 World&&num;8217&semi;s Biggest Public Companies and 4th out of 24 companies in the Property and Casualty Insurance category&period;<&sol;p>&NewLine;

J Darell Sapin

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