Categories: Client News

A Perspective On Philippines’ Business Software Industry

<p><span style&equals;"width&colon; 194px&semi; float&colon; left&semi; clear&colon; left&semi; text-align&colon; center&semi; font-size&colon; 0&period;8em&semi; font-weight&colon; bold&semi; padding&colon; 3px&semi; margin&colon; 0 15px 0 0&semi;">Mr&period; Joey Gurango&comma; the Founder and Managing Director of Gurango Software Corporation&period;<&sol;span><&sol;p>&NewLine;<p style&equals;"text-align&colon; center&semi;"><img class&equals;"size-full wp-image-1585 alignleft" src&equals;"https&colon;&sol;&sol;old&period;teamasia&period;com&sol;wp-content&sol;uploads&sol;2017&sol;03&sol;Mr-Joey-Gurango-the-Founder-and-Managing-Director-of-Gurango-Software-Corporation&period;jpg" alt&equals;"Mr Joey Gurango" width&equals;"200" height&equals;"302"><&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>We recently got an opportunity to interview with Mr&period; Joey Gurango&comma; the Founder and Managing Director of Gurango Software Corporation&period; An industry veteran&comma; Mr&period; Gurango shared with us some of his experiences in the field of software development and his thoughts on the use of business software in the Philippines&period;<&excl;--more--><&sol;p>&NewLine;<p><strong>Gurango Software Corporation &lpar;GSC&rpar; is primarily involved in providing business applications to other firms&period; Can you elaborate the nature of your business&quest;<&sol;strong><&sol;p>&NewLine;<p>In a traditional approach&comma; especially during the 1960s and the 1970s&comma; companies typically hire programmers to create applications for their business operations&period; Around the late 1980s and the early 1990s&comma; the concept of packaged applications arose and it was pioneered by the German software firm SAP&period; Choosing packaged business applications turned out to be more cost-effective and more predictable than having someone write a program from the scratch&period; To be more specific&comma; Gurango Software Corporation &lpar;GSC&rpar; has been deeply into offering packaged business applications to different organizations&period;<&sol;p>&NewLine;<p>Business applications are software products that help organizations effectively manage relationships with their stakeholders&period; We categorize our business applications into three areas&period; The first one falls under the traditional enterprise resource planning &lpar;ERP&rpar; which includes accounting&comma; logistics&comma; and other fields that a business needs to run its operations&period; The second is human capital management &lpar;HCM&rpar; which is more related with HR&comma; payroll&comma; and other matters in dealing with employees&period; The third and last is customer relationship management &lpar;CRM&rpar;&period;<&sol;p>&NewLine;<p><strong>What particular types&sol;nature of businesses&comma; if any&comma; is GSC targeting&quest;<&sol;strong><&sol;p>&NewLine;<p>Our target customers are categorized into three&period; The first belongs to the companies that are into manufacturing&period; The next are those firms that are into distribution like grocery chains&period; The last group is comprised of organizations that have a lot of employees&comma; generally those with a starting headcount of 1&comma;000 and above&period; Globally&comma; Microsoft considers these under the midmarket category&comma; which consists of companies that are above SMEs but below Fortune 500&period;<&sol;p>&NewLine;<p><strong>Why did you choose Microsoft as a partner among the other ERP providers in the market&quest;<&sol;strong><&sol;p>&NewLine;<p>Allow me to answer that by citing&comma; first&comma; my personal reason&period; I grew up in Seattle&comma; less than five miles away where Microsoft is&period; I used to shop in the same grocery store where Bill Gates bought things&period; My first job was with Apple Computer&period; I worked there for two years&comma; but since they are more into hardware&comma; I left them for a company that is more focused on software&comma; which is Microsoft&comma; since I live in Seattle&period; I worked for two years on Excel 1&period;0 for the Windows project directly under Bill Gates&period; In spite of the presence of other software environments from Oracle&comma; SAP&comma; Linux&comma; and so on&comma; I have never been attracted to them&period; I believe that catching up with Microsoft is already a full-time job&period;<&sol;p>&NewLine;<p>Now&comma; let us talk about the business aspect&period; If you look at the technology landscape today&comma; every business entity that you know has computers that run Windows and Microsoft Office on it&period; If there is a vendor who can take responsibility from the operating system level to the database to the application to the Web server&comma; that is Microsoft&period; Let us say that 95&percnt; that we do and that we need to solve the problems our customers that involves software&comma; we can get them from Microsoft&period; If our customer encountered a problem in relation to a certain application&comma; we will not have to call two or more vendors&period; We will just work with one vendor and that is Microsoft&period;<&sol;p>&NewLine;<p><strong>Can you talk about your cloud-based service&comma; Gurango Hosted Solutions &lpar;GHS&rpar;&quest;<&sol;strong><&sol;p>&NewLine;<p>The cloud requirement is a very new thing to us&period; Since the company started&comma; we have been deploying business applications on premise&period; Late last year&comma; we have started offering the cloud deployment as an option&period; All of our software offerings are both available on premise and in the cloud&period; We call the cloud deployment of our business applications as Gurango Hosted Solutions &lpar;GHS&rpar; and that business unit is based in Singapore&period; GHS is recommended for small enterprises which do not want to go through the hassle of building their own IT infrastructure and recruiting IT staff&period; While on-premise deployment of business applications may take several months&comma; on-the-cloud&comma; on the other hand&comma; may take only weeks&period;<&sol;p>&NewLine;<p><strong>Can you give us a view of the status of ERP adoption in the Philippines during the previous years&quest; Can you provide us with a forecast of ERP adoption in the Philippines in the coming years&quest;<&sol;strong><&sol;p>&NewLine;<p>The ERP adoption in the Philippines is partly analogous to the status of its Internet adoption&period; By 1995&comma; Internet use was already high in the United States&period; The Philippines did not get that rate of usage at that time&period; It took five years before we were able to reach that level&period; Whatever the United States had in the year 2000 in terms of Internet usage&comma; the Philippine was able to catch up with it in 2003&period;<&sol;p>&NewLine;<p>The use of packaged business applications has been prevalent since the late 1970s in other parts of the world&period; Looking at the local level&comma; we can say that the Philippines is behind the United States in terms of the adoption of this technology&period; Our country was able to catch up with the United States until 2006 and 2007&period; But recently&comma; the rate of adoption has become faster&period; Last year&comma; the Philippines was at the level of the United States in 2009 in terms of ERP adoption&period; By 2015&comma; we will be almost at par with the United States&period;<&sol;p>&NewLine;<p>For more information on Gurango Software Corporation&comma; visit <a href&equals;"http&colon;&sol;&sol;www&period;gurango&period;com&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">www&period;gurango&period;com<&sol;a>&period;<&sol;p>&NewLine;<p>Read the original article&nbsp&semi;<a href&equals;"http&colon;&sol;&sol;www&period;hardwarezone&period;com&period;ph&sol;blog-perspective-philippines-business-software-industry&quest;utm&lowbar;source&equals;homepage&amp&semi;utm&lowbar;medium&equals;referral&amp&semi;utm&lowbar;content&equals;all&amp&semi;utm&lowbar;campaign&equals;HWZ2011" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">here<&sol;a>&period;<&sol;p>&NewLine;

J Darell Sapin

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