Categories: Client News

UA&P students win Google marketing tilt

<p>MANILA&comma; Philippines &&num;8212&semi; A team from the University of Asia and the Pacific &lpar;UA&amp&semi;P&rpar; emerged as the Asia-Pacific champions&nbsp&semi; at the Google Online Marketing Challenge &lpar;GOMC&rpar; which is now in its fifth&period;<&sol;p>&NewLine;<p>According to the search giant&comma; over 11&comma;000 students from 86 countries and territories joined this year&&num;8217&semi;s GOMC&comma; making this the most competitive and diverse pool of teams yet&period; The GOMC is open to all students&comma; regardless of major&comma; with teams ranging in size from three to six&period;<&sol;p>&NewLine;<p>With a US&dollar;250 budget provided by Google&comma; students are asked to develop an online advertising strategy for a real business or non-profit organization that has not used AdWords in the last six months&period;<&sol;p>&NewLine;<p>The global winners and their professor receive a trip to the Google Headquarters in Mountain View&comma; California to meet with the AdWords team&comma; while the regional winners and their professor receive a trip to a regional Google office&period;<&sol;p>&NewLine;<p>The UA&amp&semi;P team of Hannah Ishael Tan&comma; Danna Anne Marie Lee and Kyne Darby Santos&comma; under Professor Kahlil Corazo&comma; worked with Olivia and Fifth&comma; a fashion boutique on the e-commerce site Multiply&period;<&sol;p>&NewLine;<p>The Filipinos beat teams from Australia&comma; India and Taiwan&comma; who emerged as the top teams in the Asia Pacific region&period;<&sol;p>&NewLine;<p>Four other teams from the Philippines joined the contest&period;<&sol;p>&NewLine;<p>The global winning team came from the Warsaw School of Economics in Poland&comma; who worked with Rowery Embassy&comma; a bicycle company in Warsaw that specializes in beach cruisers&period;<&sol;p>&NewLine;<p>Please read the original article <a href&equals;"http&colon;&sol;&sol;www&period;abs-cbnnews&period;com&sol;lifestyle&sol;08&sol;28&sol;12&sol;uap-students-win-google-marketing-tilt" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">here<&sol;a>&period;<&sol;p>&NewLine;

J Darell Sapin

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