Categories: Client News

PH enterprise telephony market on the rise as call center industry continues growth

<p>&lpar;Manila&comma; Philippines&comma; November 20&comma; 2012&rpar; —The Philippine enterprise telephony market is expected to emerge as the fastest growing in the Asia-Pacific region according to a recently released industry report&comma; &OpenCurlyDoubleQuote;Asia Pacific Enterprise Telephony Market Q2 2012 Tracker&period;” Estimated to be worth US&dollar;8 million&comma; the Philippine market grew 7&period;2&percnt; in the second quarter of 2012 year-on-year and expanded 24&percnt; in the first half compared to a year earlier&period; The report was prepared by research consultancy firm Frost &amp&semi; Sullivan&period;<&excl;--more--><&sol;p>&NewLine;<p>Despite the turbulent global economy leading to reduced telephony spend in general&comma; the &dollar;497&period;9-million Asia-Pacific regional market is expected to grow by almost US&dollar;2 million by end of 2012&comma; a modest but positive growth rate of 6&period;2&percnt; over the past year&period; Within the region&comma; the Philippines is the fastest-growing market&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;Growth in telephony in the Philippines reflects the positive spending outlook and the overall thriving economy of the Philippines as well as the impact of the booming IT-BPO industry on telephony&comma;” said Miguel Garcia&comma; president and CEO of DTSI Group&comma; who served as a resource person for the study&period;<&sol;p>&NewLine;<p>Garcia said the boost the market received from the IT-BPO industry was particularly significant&comma; especially the contact center sector&period; According to Business Processing Association of the Philippines &lpar;BPAP&rpar;&comma; the call center employee base is estimated to expand 15&percnt; to 567&comma;000 in 2013 on the back of growth in key domestic verticals&comma; including the banking&comma; financial services&comma; and insurance &lpar;BFSI&rpar;&comma; telecom&comma; travel&comma; and hospitality sectors&period; However&comma; the industry still remains to be primarily fueled by the offshore outsourcing market as companies diversify their outsourcing strategy and growing concerns over the high attrition rates in India&period; Garcia sees continued growth in telephony and technology spend for the industry&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;Technology is a means to enhance competitiveness not just by increasing efficiency and productivity&comma; but by creating new sources of revenue that drive value creation&period; Because the principal benefit of technology is the capability to deliver new&comma; innovative services&comma; we believe that we are on the cusp of a new era of technology innovation that includes traditional technologies such as telephony&comma; but much&comma; much more that is driven by cloud and other radically new approaches to leveraging technology&comma;” said Garcia&period;<&sol;p>&NewLine;<p>For example&comma; Garcia anticipates significant shifts in the Philippines’ unified communications &lpar;UC&rpar; segment of the market&period; UC refers to integration of all forms of communication technology&comma; both traditional and emerging&period; Growth for such things as real-time video conferencing and collaboration is slowing&comma; but Philippines telcos foresee high adoption for instant messaging &lpar;IM&rpar; and presence solutions &lpar;status indicator of online availability of devices&rpar; among enterprises operating in the Philippines and government agencies&period; Government and the BFSI sector are seen to lead the adoption of UC solutions&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;As organizations grow&comma; so does the need for streamlined and integrated resources and communications&period; UC solutions integrate various applications in one platform and enable real-time collaboration&comma; leading to efficiency and cost-effectiveness&comma;” Garcia said&period;<&sol;p>&NewLine;<p>A member of NTT Communications&comma; DTSI Group is a full-service provider of game-changing technology&comma; advanced communication systems&comma; and state-of-the-art facilities to global Fortune 1000 and mid-sized companies&period;<&sol;p>&NewLine;<p><strong>About DTSI Group<&sol;strong><br &sol;>&NewLine;The DTSI Group is a trusted partner of Fortune 1000 firms&comma; delivering innovative communications services&comma; state-of-the-art business facilities&comma; and game-changing technology solutions that create value for our customers&period; Our Group has evolved over 15 years to capitalize on fast-changing communications infrastructure&comma; innovations in facilities design and construction&comma; and emerging technologies that provide new ways to build relationships with suppliers and customers&period;<&sol;p>&NewLine;

J Darell Sapin

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